EMA Research Report:
Operationalizing the Buzz, Big Data

EMA Report Cover

The latest EMA/9sight Big Data research makes a clear case for the maturation of Big Data as a critical approach for innovative companies. This year’s survey went beyond simple questions of strategy, adoption and use to explore why and how companies are utilizing Big Data. This year’s findings show an increased level of Big Data sophistication between 2012 and 2013 respondents. An improved understanding of the “domains of data” drives this increased sophistication and maturity.

Read EMA's take on the Treasure Data Service and find out how it fits into the Hybrid Data Ecosystem. And learn how retailer Muji had a new loyalty application and supporting analytics program in place in weeks with Treasure Data.

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EMA Research Report:Operationalizing the Buzz, Big Data

EMA Research Report:
Operationalizing the Buzz, Big Data